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#BYOB and the Evolution of Barbie

In case you missed it, Mattel announced the first MAJOR evolution of Barbie in the history of the company today.

I know what you’re thinking: “She’s gonna have a new job with a new puppy and outfit.”

Well, with the exception of the puppy, you’re actually right. Except the folks over at Barbie HQ have arrived at the realization that there is no longer one singular standard of beauty and that representation matters. Barbie is now available in curvy, tall and petite.

It’s important for girls to see themselves being celebrated for their race, nationality, body type and hair texture. The new collection includes 4 body types, 7 skin tones, 22 eye colors and 24 hairstyles. #thedollevolves

Definitely sounds like a #BYOB kinda party, doesn’t it?

I talked about this on Periscope earlier, check out a snippet of my broadcast below…yes, I was pretty animated, you can tell by my face..LOL :

 

So, what do you think of the new Barbie? Are you planning to buy one for your #BYOB princess? Or yourself? I think I’m getting one or three 🙂

To Your Beauty,

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