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Planner and Participant: The Three S’s of a Successful Event

Alright, let’s take care of some business…..

With our founder Mo having a background in event planning and project management, it was a no-brainer that we host our own events as a way to connect with our audience and foster a sense of community.

That said, planning an event and planning an event where your organization is also a participant (i.e, as a vendor) are two completely different things. From day one it’s been our goal to create successful, impactful events that EVERYBODY wants to attend. We’ve hosted events on the road, have attracted people from thousands of miles away and have been featured on the front page of the local newspaper.

Everybody deserves to have a successful event, providing that you put in the work because this is definitely not a cakewalk.  Keep reading to find out the”Three S’s” that we use as benchmarks in our event planning.


Significant. How memorable/valuable will your event be for all parties that are participating? Will your guests walk away saying, “THAT WAS AWESOME”? Are you creating an atmosphere for your vendors to connect with attendees? What are your volunteers looking to get out of this? How will your speakers gain from their participation? You’re responsible for creating a significant and valuable experience for everybody involved.

Successful. What will your event look like when all of the moving parts come together? As the event producer/planner, you must operate from a perspective of not only the event as a whole being successful (i.e., you sell a lot of tickets or products), but consider what the other participants consider success and plan accordingly.

Successful events don't happen by accident, plan on purpose! Click To Tweet

Service-Oriented. Keep in mind that being in charge means that you’re the Servant-in-Chief. Your goal shouldn’t be to sell the most products you’ve ever sold in the history of ever, you’re responsible or making sure that everybody else is being served. That service could come in the form of personally greeting your guests, making sure your volunteers eat, supporting your vendors appropriately, making sure that your speakers get their time in front of the audience, etc.

In case you hadn’t picked up on the recurring theme here, as the producer/planner you’re responsible for EVERYTHING. For all intents and purposes your business is at the bottom of your priority list.

If you want to continue hosting events where vendors clamor to pay for a spot, tickets start selling the minute they’re available and speakers jump at the chance to present, you’ll have to put their needs before yours.

Otherwise nobody will come back…which makes for a rather “interesting” event.