Posted on

The Evolution of BYOB

Hey y’all, it’s Mo.

Are you tired of hearing me talk about evolution yet?? LOL, I hope not because I believe that if you’re not growing you’re dying…and I still have some life to live, okay?

If you’ve been following along since the tail end of last you’ve seen some changes…we introduced our new tagline, I did my own big chop and now this….

The logo that you’ve come to know and love for its message of self-acceptance and loving who you are has changed:


The BYOB Cube tee is an evolution…I know you love the dolman tops and the EmpowHER Collection helps you feel like you can slay the whole entire world with your natural hair and unique fierceness. The cube design doesn’t take anything away from what we currently offer, if anything it’s an option for the easy-breezy, laid back chick in you that likes to cut up her t-shirts (like me) but still wants to represent her unique beauty.

This shirt gives you that.

Missy fit and a longer length than the “traditional” t-shirt, this couldn’t have come to the store at a better time.

This is available now in sizes S – 2X, get yours here.

There’s still so much going on behind the scenes these days, I hope you stick around to see what else is in store. If you have a suggestion/question/comment, shoot me an email at, I’d love to hear from you.


Here’s to more beauty, more balance and taking care of our business,